Answer Engine Optimisation (AEO): How to Get Picked by Google SGE and AI Tools
Search Engine Optimisation Answer Engine Optimisation (AEO) is the process of optimising content to be selected and cited by AI-powered search engines like Google’s SGE, ChatGPT, Perplexity, and Claude. Unlike traditional SEO, which aims for page rankings, AEO focuses on delivering direct, authoritative answers to user queries. This involves structuring content clearly, using schema markup, […]
Generative Engine Optimisation (GEO): What It Is & How to Do It in 2025
Search Engine Optimisation Generative Engine Optimisation (GEO) is the process of tailoring digital content for better visibility in AI-generated responses from tools like ChatGPT, Gemini, and Perplexity. Unlike traditional SEO, which targets search engine rankings, GEO focuses on influencing how generative AI platforms reference and present your content. As user behaviour shifts toward AI-assisted information […]
Complete On-Page SEO Checklist for 2025: 15 Must-Haves for Higher Rankings
Search Engine Optimisation On-page SEO involves optimising individual web pages to rank higher in search engines through strategic keyword placement, content quality, and technical enhancements. It encompasses title tags, meta descriptions, header hierarchy, URL structure, and user experience factors that you can directly control on your website. Modern on-page optimisation has evolved beyond basic keyword […]
Why Every Hotel Should Take LinkedIn Seriously?
Social Media Marketing LinkedIn marketing for hotels involves leveraging the platform’s professional audience to build brand awareness, establish thought leadership, and connect with decision-makers in the hospitality industry. Unlike other social platforms, LinkedIn attracts senior-level influencers and business decision-makers, including travel planners and corporate event organizers. Successful hotel marketing on LinkedIn focuses on authentic storytelling, […]
What is Programmatic SEO? How to Scale Pages with Automation
Search Engine Optimisation Programmatic SEO uses automation and structured data to generate large volumes of SEO-optimised pages, ideal for targeting long-tail keywords at scale. It involves collecting data, designing templates, automating content population, and optimising pages for search engines. This method benefits industries like travel, e-commerce, and SaaS by boosting scalability, consistency, and ROI. Tools […]
Are You Building Your Brand the Right Way?
Branding & Designing In a world obsessed with clicks, conversions, and ROAS, building a strong brand often feels like a luxury rather than a necessity. But without a clear brand strategy, even your best-performing ads won’t drive long-term loyalty. That’s where a trusted branding agency for businesses comes in. If you’re only chasing performance metrics, […]
Why Travel Agents Should Use LinkedIn for Business Growth: 4 Why and 4 Ideas
Social Media Marketing In a world dominated by Instagram reels and travel vlogs, many travel agents overlook one of the most powerful platforms for building authority and driving quality leads: LinkedIn. LinkedIn for travel agents is not just relevant for professionals seeking high—value clients and long—term collaborations, but it is also essential. In Brief LinkedIn […]
The Ultimate Guide to SEO
Search engine optimization Search Engine Optimisation (SEO) involves improving your website’s visibility in search results through strategic optimization of content, technical elements, and external factors. It encompasses three main types: on-page SEO (content and meta optimization), off-page SEO (backlinks and social signals), and technical SEO (site speed, mobile-friendliness, and crawlability). Benefits include increased organic traffic, […]
Why Turning Your Old Content into SEO-friendly High Traffic Gold is Important?
Search engine optimization Updating old blog content involves refreshing outdated posts with current information, new keywords, and enhanced visuals to improve search engine rankings and user engagement. This strategy is particularly crucial for hospitality and travel businesses where outdated information can damage credibility and trust. The process includes conducting fresh keyword research, optimizing on-page elements, […]
SEO vs OTAs: How Your Hotel Can Reduce Commission Costs by Boosting Organic Presence
Search engine optimization In a world where Booking.com, Airbnb, Expedia, and MakeMyTrip dominate traveller decision-making, boutique and heritage hotels often feel cornered. These Online Travel Agencies (OTAs) provide visibility, yes — but at the cost of 15%–25% commission per booking and a near-total loss of customer ownership. For independent hotels in India, the question isn’t […]
