SEO vs OTAs: How Your Hotel Can Reduce Commission Costs by Boosting Organic Presence
Search engine optimization In a world where Booking.com, Airbnb, Expedia, and MakeMyTrip dominate traveller decision-making, boutique and heritage hotels often feel cornered. These Online Travel Agencies (OTAs) provide visibility, yes — but at the cost of 15%–25% commission per booking and a near-total loss of customer ownership. For independent hotels in India, the question isn’t […]
Why Email Marketing Still Works Wonders for Hotels and Travel Agencies
Newsletter Marketing In a world full of new-age marketing trends, AI tools, and viral reels, email marketing is not just alive—it’s quietly becoming one of the most powerful tools for hospitality brands. Hotels, boutique resorts, and travel agencies often ask: “Is email still worth it?” In Brief Email marketing is still one of the highest […]
Boutique Hotel Branding: Build a Story That Guests Will Never Forget
Branding & Designing Much like building a friendship, boutique hotel branding is about creating familiarity, trust, and excitement. If you deliver a bland or inconsistent experience, guests will simply move on. But if you captivate them with authenticity and soul, they will stay loyal — and become your greatest ambassadors.Boutique hotel branding is about emotional […]
How Hotels and Travel Agencies Can Ride the “White Lotus” Tourism Wave?
Website Development The success of HBO’s The White Lotus series offers a perfect case study — where scenic filming locations have seen real, measurable surges in travel interest and bookings. In this article, we dive into how your property or agency can ride similar cultural moments to drive organic website traffic, grow bookings, and build […]
The Ultimate WordPress Checklist: Ensure a Flawless Launch for Your Site or Webpages
Website Development Launching a WordPress site is an exciting venture, but it requires careful planning to ensure a successful debut. Our Ultimate WordPress Checklist guides you through every critical step, from setting up your domain and hosting to optimizing your site for search engines and security. This comprehensive guide helps you create a well-designed, user-friendly […]
The Ultimate Digital Marketing Glossary: Key Terms You Need to Know
digital marketing Staying updated with the latest terminology is essential for effective communication and strategy implementation. Whether you’re a seasoned marketer or just starting, understanding key terms significantly enhances your ability to navigate the industry.The “Digital Marketing Glossary: Key Terms You Need to Know” by City & Talent offers a comprehensive guide to the most […]
Unlocking the Power of AI Chatbots: Explore the Types, Features, and Benefits
Chatbot Development In today’s fast-paced world, Artificial Intelligence (AI) is revolutionizing various aspects of our lives, including customer service. One particular application of AI that has gained substantial traction is chatbots. These intelligent virtual assistants are transforming the way businesses communicate and interact with their customers. But what exactly are AI chatbots, and how can […]
2025 Content Marketing Trends: Driving Growth and Staying Ahead of the Game
Content Marketing As we enter 2025, it’s time for businesses to stay one step ahead of the game by embracing the latest trends in this ever-evolving field. In this article, we will explore the top content marketing trends that are set to drive growth and help you stand out from the competition. In Brief Optimise […]
Choose the Right E-commerce Platform for Your Online Shopping Store: WooCommerce vs. Shopify
Content Marketing Choosing the right e-commerce platform is one of the most critical decisions for setting up a successful online shopping store. With many options available, two platforms stand out as leaders: WooCommerce and Shopify. Both platforms cater to a wide range of business needs but differ in their features, scalability, pricing, and user experience. […]
AI and SEO Predictions and Trends for 2025
Artificial Intelligence & Search Engine Optimisation As we enter 2025, the structure of Artificial Intelligence and Search Engine Optimisation is changing completely. The use of AI in search is increasing, redefining how we look at SEO. As algorithms become increasingly intricate, you must expand your SEO tactics to stay on top. In Brief The growing […]
