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Studiosus Incoming

When a leading European tour operator wanted to move beyond newsletters and build a real connection with travel partners, how could they showcase their value, spark engagement, and become the go-to partner for Europe-bound travellers?

What We Did

We created a traveller-first campaign, “Europe is always a good idea” to reintroduce travel insights in a more visual and engaging format, moving beyond traditional, number-heavy reports.

We surveyed with 500+ travel agents and their staff, turning the findings into an insightful, story-led report supported by clean, engaging design. The campaign was promoted through targeted newsletters, driving agent engagement and creating a stronger foundation for long-term adoption.

The Outcome

The campaign reached 2,000+ outbound tour operators through a targeted newsletter, achieving a 73% open rate and 800+ report downloads. The report went beyond information to spark curiosity, sharing, and meaningful conversations among travel professionals.

Other Case Studies

Immerse India

Helped an international tour operator to strengthen their engagement with their travel partners through compelling design, targeted newsletters, an industry survey and report, and a professionally crafted company profile.

OACIS Italy

Built a cohesive campaign presence for Oacis through a distinctive visual identity, dedicated landing page, location displays, and targeted campaign creatives to drive traction, engagement, and long-term conversion.

Studiosus Incoming

Redesigned the DMC’s core identity through contemporary visuals, vernacular-specific colour adaptations, and a refined brand tone while keeping it rooted in its mission of cultural exchange, inclusivity, and advocacy.