- Email Campaigns
- Design
Studiosus Incoming
City & Talent was entrusted by Studiosus Incoming to execute a newsletter campaign aimed at outbound tour operators promoting travel to Europe after the COVID-19 pandemic in the year 2022. The goal was to rejuvenate interest in European travel and position Studiosus Incoming as a thought leader in the market. Our innovative approach combined insightful data collection with engaging content delivery, resulting in unparalleled reach and engagement.
Services
- Send compelling and high-end newsletters for the travel agents
- Create a detailed survey report for the brands which had user travel trends
Challenge
After the pandemic, the outbound tourism industry faced significant challenges:
- Low enthusiasm for European travel due to uncertainties.
- Lack of updated market insights to guide tour operators in planning.
- A saturated digital space with multiple players vying for attention, making it difficult to stand out.
Studiosus Incoming needed a campaign that would not only create buzz but also provide valuable insights to tour operators, thereby strengthening its credibility and appeal as a top travel agency in Europe.
What We Did
1. Survey Development:
- Designed a relevant questionnaire survey targeted at the top 75+ outbound tour operators and their staff.
- Questions focused on destinations, preferences, and trends, such as:
- "Why Europe?"
- "Top-selling destinations."
- "What kind of queries are coming from customers regarding COVID-19?"
2. Data Collection:
- Conducted the survey and compiled responses into meaningful insights.
3. Report Creation:
- Designed a visually appealing survey report.
- Included charts and key takeaways to make the findings accessible and engaging.
4. Distribution:
- Sent the report to over 2,000 outbound tour operators via a newsletter campaign.
- Ensured a professional, design-driven presentation to capture attention.
Our Findings
We identified a key opportunity for tour operators to need data-driven insights to make informed decisions about promoting Europe. This led us to conceptualise a survey-based campaign to:
- Gather actionable insights about post-COVID travel trends to Europe.
- Engage tour operators and their staff directly, making them active participants in the process.
- Deliver the findings in a visually appealing, easy-to-digest format.
Outcomes
- Achieved a 65% open rate for the newsletter, far surpassing industry standards.
- The survey report was downloaded 850 times, showcasing strong interest and engagement.
- Enhanced Studiosus Incoming's visibility and reputation among tour operators selling in Europe.
- Direct feedback from Studiosus Incoming's Product Head: "Thanks to the team City & Talent for this great report. It's really very nice and professionally made, definitely better, and more interesting than any other presentation."
Conclusion: City & Talent successfully elevated Studiosus Incoming’s brand among outbound tour operators by combining creative problem-solving with data-driven insights. This case highlights the power of innovative marketing and collaboration in reviving interest in travel during challenging times.
