Designing “Manifesto” – A Minimalistic Brochure for a Boutique River Cruise Brand
Assam Bengal Navigation (ABN) is a boutique river cruise company that has redefined travel on the rivers of India with its commitment to sustainable tourism and authentic experiences. Unlike typical travel agencies, ABN has carved out a unique niche, offering travellers an immersive exploration of India’s cultural and natural heritage. ABN sought a branding strategy to effectively communicate its story, journey, and ethos while resonating with its discerning audience of global travellers.
ABN’s brand identity stood out due to its focus on authenticity, minimalism, and sustainability. However, they needed a medium to encapsulate this unique philosophy and convey their story in a way that left a lasting impression. The challenge was to create a branding piece that reflected ABN’s understated yet impactful personality and showcased their success without overwhelming the audience.
ABN’s brand identity stood out due to its focus on authenticity, minimalism, and sustainability. However, they needed a medium to encapsulate this unique philosophy and convey their story in a way that left a lasting impression. The challenge was to create a branding piece that reflected ABN’s understated yet impactful personality and showcased their success without overwhelming the audience.
ABN’s brand identity stood out due to its focus on authenticity, minimalism, and sustainability. However, they needed a medium to encapsulate this unique philosophy and convey their story in a way that left a lasting impression. The challenge was to create a branding piece that reflected ABN’s understated yet impactful personality and showcased their success without overwhelming the audience.
