How did we help Oacis launch a limited-period campaign designed to quickly build traction, reach the right travellers, and generate meaningful engagement and feedback for long-term conversion?
For OACIS Italy, we conceptualised and rolled out the “Airport in the City” campaign, positioning off-airport baggage check-in at Roma Termini as a simple, convenient solution for ITA Airways travellers.
We brought the campaign to life across a conversion-focused landing page, social media, campaign creatives, and in-station displays by creating a consistent, engaging experience across digital and physical touchpoints.
The campaign reached travellers across digital and high-footfall places, including strategic bus displays on key tourist routes, reinforcing the message of ease and convenience. The Campaign positioned OACIS as a smarter airport baggage transfer provider, turning travellers’ stress into effortless departure.